We are a team of thinkers, doers, optimists, pragmatists, strategists, cheerleaders and collaborators. And we work for you.


Julie Sandler


Julie joined the Madrona team in 2011. She leads new investment opportunities for Madrona and serves on Madrona portfolio boards in both board director and board observer roles. She loves working with entrepreneurs tackling big problems and opportunities across consumer and enterprise software.

Community Involvement

Julie launched the Seattle Entrepreneurial Women’s Network, an informal forum for women entrepreneurs, startuppers, and aspiring entrepreneurs to connect in the greater Seattle area. Julie is an adjunct lecturer at the University of Washington Foster School of Business and teaches a popular MBA course on Entrepreneurship for which she has been named a UW “star teacher” several years running.  Julie is very active in the startup community, frequently featured at national and regional events, on CNBC, radio, and industry conferences.

In 2016, Julie was appointed by Washington State Governor Jay Inslee to the Board of Directors of the Washington State Opportunity Scholarship, an innovative private-public partnership with the Washington State Legislature that has helped fund higher education for thousands of Washington State students annually in STEM fields.

Awards and Recognition

Julie was named a Presidential Leadership Scholar in 2016 by the Clinton Foundation, LBJ Foundation, and the two Bush Presidential Centers.  She was voted Geekwire’s 2014 “Geek of the Year”, was selected to Puget Sound Business Journal’s 40 Under 40 in 2013, and was named a Rising Star to Seattle Magazine 50th Anniversary Hall of Fame for her work with local entrepreneurs in 2016.

Past Lives

Prior to joining Madrona, Julie was a senior product manager at Amazon on the Kindle team, where she managed digital marketing for Kindle’s ebook business, both in the US and internationally. She also led the definition, design, and technical implementation of new products for Kindle Content web and mobile shopping experiences.  Earlier in her career, Julie worked at Accenture, where she launched worldwide Disaster Response operations for Microsoft’s Volume Licensing division. Prior to Madrona, Julie also worked in product management and business development at TeachStreet, a Madrona portfolio company (acquired by Amazon in February 2012).


Julie graduated Phi Beta Kappa from Stanford University with honors and distinction, and with both a Master’s degree and a Bachelor’s degree in Psychology.  She also received an MBA with honors from Harvard Business School.

Julie is an avid waterfront runner, Pacific Northwest road trip addict, and musical theatre fan. She lives in Seattle with her husband.

Startup communities in the Northwest balance a powerful ethos around collaboration with a scrappy, aggressive approach to company-building. That distinctive combination is a meaningful source of competitive advantage to startups here.”