We are a team of thinkers, doers, optimists, pragmatists, strategists, cheerleaders and collaborators. And we work for you.


Julie Sandler


Julie joined Madrona in 2011 and is a Principal on the investment team. Julie leads new investment opportunities for Madrona, and works closely with existing Madrona companies across the portfolio. She loves consumer mobile and commerce, digital health, software/SaaS, and marketplaces. She launched the Seattle Entrepreneurial Women’s Network (SEWN), an informal forum for women entrepreneurs, startuppers, and aspiring entrepreneurs to connect in the greater Seattle area. Julie was also named Geekwire’s “Geek of the Year” in 2014, and the Puget Sound Business Journal’s 40 Under 40 in 2013.  She has also been a featured speaker at the international We Day event held at Seattle’s Key Arena to inspire to action 15,000 local youth.  Julie serves as a TechStars mentor and is an adjunct faculty member at the University of Washington where she teaches an MBA course on Entrepreneurship at the Foster School of Business.

Past lives

Prior to joining Madrona, Julie was a senior product manager at Amazon on the Kindle team, where she managed digital marketing for Kindle’s ebook business, both in the US and internationally. She also led the definition, design, and technical implementation of new products for Kindle Content web and mobile shopping experiences.  Earlier in her career, Julie worked at Accenture, where she spent several years in product management within Microsoft’s SMSG Solutions Delivery group.  At Microsoft, she launched the worldwide Disaster Response initiative for Microsoft Volume Licensing, and led the international rollout of order-through-invoice operations for Microsoft Mediaroom (formerly “IPTV”). While pursuing her MBA, Julie worked in product management and business development at TeachStreet, a Madrona portfolio company (acquired by Amazon in February 2012).


Julie serves on the board of trustees of the Seattle Repertory Theatre.  She is an avid Seattle waterfront runner, Pacific Northwest road trip addict, and musical theatre fan. 


Julie graduated Phi Beta Kappa from Stanford University with honors, with distinction, and with both a Master’s degree and a Bachelor’s degree in Psychology.  She also received an MBA with honors from Harvard Business School. 

Startup communities in the Northwest balance a powerful ethos around collaboration with a scrappy, aggressive approach to company-building. That distinctive combination is a meaningful source of competitive advantage to startups here.”