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Avelle, the new Bag Borrow or Steal

Avelle, the new Bag Borrow or Steal is the largest online rented-luxury retailer.  Called the "Netflix for Handbags" by The New York Times and featured in the Sex and the City movie, the company offers a new way for anyone to access and enjoy luxury accessories, including designer handbags, jewelry and sunglasses. Avelle has experienced tremendous growth and in less than a year, has seen its member base soar from 250,000 to more than one million. 
Madrona team: Paul Goodrich and Scott Jacobson

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