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Erika Shafer
Erika Shaffer

Director of Strategic Communications
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Erika is Madrona's Director of Strategic Communications. In this role, new in 2012, she works with Madrona portfolio companies to amplify their most important initiatives and elevate their stories in the national, regional and business media.

Past lives: Erika has over 20 years of experience in the technology industry. Prior to coming to Madrona, she worked for eight years at the SutherlandGold Group, a tech and consumer communications firm based in San Francisco. As SVP at SutherlandGold, she worked with a broad range of companies and entrepreneurs to create and tell stories that resonate with media, influencers and consumers. Prior to SutherlandGold, Shaffer was Director of Communications at RealNetworks where she helped guide communications around corporate shifts in strategy, consumer product launches and major industry initiatives. Erika started her career at Microsoft in the Investor Relations group, working with financial analysts.

Education: Erika holds a BA in History from Bowdoin College in Brunswick, ME and a Masters in Library & Information Science from the University of Washington.



 
Managing Directors
Tom Alberg
Paul Goodrich
Greg Gottesman
Scott Jacobson
Len Jordan
Matt McIlwain
Tim Porter

Investment Professionals
John Carpenter
George Huang
David Rosenthal
Julie Sandler

Venture Partners
Kurt Delbene
Oren Etzioni
Dan Weld

Operations & Administration
Todd Davis
Hakon Verespej
Jennifer Chambers
Troy Cichos
Elise Hebb
Erika Shaffer

Strategic Directors
Jack Creighton
Gerald Grinstein
William D. Ruckelshaus

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