Amperity
Amperity is an early-stage company focused on enabling large B2C brands to create and maintain a unified view of customers and prospects, and orchestrate channels to deliver personalized marketing.
“There is so much energy and focus in the Northwest with founders and their teams tackling hard problems. Being the cloud capital, it’s not surprising that there is world-class talent in the area. Entrepreneurs here are truly invested in solving hard problems, taking risks in the pursuit of creating something truly magical and I am stoked to be a partner in that journey”
Aseem joined Madrona in 2021. As part of the investment team, Aseem identifies and evaluates new investment opportunities as well as working closely with existing companies on business and product strategies for hypergrowth.
Aseem scales businesses and is a seasoned operator. Prior to Madrona, Aseem spent over 17 years at Microsoft, working in a wide variety of roles from a developer writing deep installer level code to building and creating business models for Office 365. Aseem also has global sales experience, led growth for SaaS and hardware businesses, and was most recently the GM/COO for Microsoft Cloud. At Azure, he led growth and scale initiatives that grew the business from early days to over $20B ARR. Aseem brings deep experience creating cutting edge services and platforms and bringing them to market. His background in Cloud, AI/ML, SaaS, Commerce & Payments, Devices & OS means he is interested in a broad set of startup businesses. While at Microsoft, Aseem was also active with smaller companies, building a small investment fund and serving as advisor to very early stage companies.
Aseem holds a Master’s degree in Electrical Engineering from the University of Washington. He was also a Research fellow at the Applied Physics Lab before earning an MBA from the University of Washington. While at Microsoft, he also pursued his executive education from the Harvard Business School.
He is a Seattle 40 under 40 honoree and has published a thesis on e-commerce for IEEE. Aseem is also the recipient of the coveted Microsoft CMO Award for leading growth in emerging markets for both devices and SaaS and has worked to pass legislation in Washington State dealing with student aid programs.
Amongst other things, he is an avid cricketer and sports fan with a zeal for bringing breakthrough tech to life. In addition to being a founding member of an investment fund in the Pacific Northwest he is an advisor to various tech companies and incubation funds. He describes himself as an avid reader of biographies, sometime chef and dad of two amazing kids.
A secure edge-as-a-service system for commercial Internet of Things applications, including an edge module, a connectivity gateway and a software platform integrated with leading cloud providers. The company’s products are used for next generation retail, hospitality services, logistics/supply chain and building management systems.
