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2nd Watch-Madrona Venture Group

2nd Watch

2nd Watch is a global leader in building, deploying and managing Amazon Web Services based IT operations for enterprise customers.

2016-08 Accolade portfolio_logos_178x98


Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5-15 percent.

Algorithmia-Madrona Venture Group


With Algorithmia’s cloud based approach, developers can turn algorithms into scalable web services with a single click and generate revenue. Companies and application developers can discover, test and integrate algorithms into their own applications with under 10 lines of code by accessing Algorithmia’s universal API. 

Amazon-Madrona Venture Group


A  Fortune 500 company,, Inc., (NASDAQ: AMZN),  based in Seattle, seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.

2016-09 Amperity portfolio_logos_178x98


Amperity is an early-stage company focused on enabling large B2C brands to create and maintain a unified view of customers and prospects, and orchestrate channels to deliver personalized marketing.

Animoto-Madrona Venture Group


The founders of Animoto Productions™ share a passion for helping people share their stories and express themselves through online media by innovating technologies in the field of video production.

Appature-Madrona Venture Group
Appfog-Madrona Venture Group


The  leading polyglot and infrastructure agnostic Platform-as-a-Service provider.  Acquired by Savvis, a CenturyLink company.

Apptio-Madrona Venture Group


On demand IT Cost Transparency solutions that provide greater visibility into the cost, utilization and operations of IT products and services so that businesses can identify ways to reduce IT costs , make better IT decisions and benefit from more proactive IT Demand Management.



Area360 is the creator of an innovative mobile location technology platform for large and frequently visited locations such as airports, hospitals and museums that want to enhance the way their customers discover, connect and engage with what’s around them. The platform allows any organization to easily create meaningful experiences based on accurate location data, harnessing the power of beacons, GPS, WiFi and more.

Bizible-Madrona Venture Group


Bizible is a B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue. It’s called pipeline marketing.

Bocada - Madrona Venture Group


Offers solutions to help ensure data recoverability by providing management and comprehensive analysis of data protection operations. Their solutions enable customers to increase overall data protection success rates, more effectively meet recoverability RPOs and RTOs and streamline operations while significantly reducing administrative costs.

Boomerang Commerce-Madrona Venture Group

Boomerang Commerce

Software and services that power competitive pricing and assortment decisions for next-generation retailers. Their customers include the fastest growing IR50 e-commerce and multi-channel retailers. Through dynamic pricing and assortment planning and expansion, they have driven millions in revenues and margins.



Mission: Eliminate the need to go to the gas station for everyone, without charging more.

How it works: Park, push a button, pop fuel door, enjoy your day.  Return to a full tank.



Branch Metrics

Branch Metrics connects users directly to the content they are interested in via a technology they have developed called deep linking.  Deep linking lets app developers and marketers connect content on the web to content in apps.  Branch is used by a broad set of  mobile app developers including Pinterest, Redfin, HotelTonight, Buzzfeed, and Jet use to make app content more easily shared and discovered.

Buuteeq-Madrona Venture Group


Acquired by The Priceline Group, Inc. (NASDAQ: PCLN)



The autonomous drone video service for action sports.

Cedexis-Madrona Venture Group


The  leader in community-based cloud performance monitoring and optimization.  Its unique family of on-demand tools provides unparalleled visibility and control over global web and cloud deployments – maximizing customer experience around the world while managing costs. 

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CloudCoreo is building a next generation cloud management platform that enables DevOps and SecOps teams to scale efficiently within and across cloud providers.

Context Relevant_178x98

Context Relevant

A leading provider of Big Data analytics modeling and analytics software that reduces risk, simplifies data handling and adds the capability to systematically turn an organization’s Big Data into a competitive advantage.

Decide-Madrona Venture Group


Acquired by Ebay in September 2013.  

Echodyne-Madrona Venture Group


Echodyne is bringing to market metamaterials-based radar products.


Envelop VR

Productivity and enterprise software company that enables businesses and consumers to create, work and play in an immersive, virtual reality (VR) environment.

Essential - Madrona Venture Group


Essential provides intelligent messaging experiences for businesses



Eventbase is the leading mobile app platform for premium events.

Extrahop-Madrona Venture Group

ExtraHop Networks

Built from the ground up by ExtraHop co-founders Jesse Rothstein and Raja Mukerji, formerly two of the leading innovators at F5 Networks, the ExtraHop wire data analytics platform goes far beyond traditional performance management tools, scaling simply and extensibly to deliver real-time operational intelligence for both IT and business. With this approach, ExtraHop joins innovative companies including Elastic and Splunk at the forefront of the emerging IT Operations Analytics category.

Farecast-Madrona Venture Group

A  smart travel search technology that helps consumers buy with confidence. Launched in 2006, empowers consumers to know when to buy with airfare predictions and know where to stay with the hotel Rate Key™.  The company was acquired by Microsoft in 2008 and is now Bing Travel.

HelloTech 178x98


HelloTech is changing the way consumers purchase and get support for new technology. Utilizing a background-checked, vetted on-demand workforce, HelloTech provides in home support and consultation for consumers looking to manage and upgrade the technology within their home.

Heptio - Madrona Venture Group


Founded by the creators of Google Compute Engine and Kubernetes, Heptio’s mission is to bring Kubernetes to enterprises to help accelerate software development, increase infrastructure efficiency and reduce the complexity of managing software at scale.

HIghspot Madrona Venture Group


Highspot is the industry’s most powerful sales engagement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging.



Next generation network security.

iConclude-Madrona Venture Group


Acquired by Opsware

Igneous-Madrona Venture Group


As cloud infrastructure continues to change the enterprise landscape, Igneous is excited to bring a modern approach to the data center.

2016-05 Impinj portfolio_logos_178x98


Impinj is a leading provider of RAIN RFID solutions. We deliver Item Intelligence, physical items’ unique identity, location and authenticity, to the digital world, which we believe is the essence of the Internet-of-Things. Our platform connects billions of everyday items such as apparel, medical supplies, automobile parts, drivers’ licenses, food and luggage to applications such as inventory management, patient safety, asset tracking and item authentication, delivering real-time information to businesses about items they create, manage, transport and sell. For more information about Impinj, visit

Indochino-Madrona Venture Group


The world’s premier online custom clothier, specializing in custom suits for men.

Integris Madrona Venture Group


Integris, a data risk intelligence solution that enables companies to discover, classify and control how they use customer data.  This control enables companies to protect customer data and more easily comply with the complex set of privacy and consumer data regulations around the globe.

Intrepid Learning-Madrona Venture Group

Intrepid Learning

Blends the latest in learning science with really great technology to build powerful and efficient learning environments for enterprises.

Isilon-Madrona Venture Group

Isilon Systems

Isilon® Systems (NASDAQ:ISLN) is the worldwide leader in clustered storage systems and software for digital content and unstructured data, enabling enterprises to transform data into information – and information into breakthroughs. Acquired by EMC.

iSpot,tv-Madrona Venture Group measures TV advertising in real-time by automatically cataloging and tracking all nationally airing TV ads and measuring their earned digital impact across social, search and online video. Our proprietary platform is used by the world’s leading brands, networks and agencies to measure ad effectiveness and spend, analyze competitors and optimize media.

Jama-Madrona Venture Group

Jama Software

Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.

Jintronix-Madrona Venture Group


A medical software company developing a system for physical and cognitive rehabilitation. As a pioneer in tele-rehabilitation, Jintronix is leveraging new low-cost motion tracking technology to create customized rehabilitation regiments for clients to access at home and powerful remote monitoring and management tools for clinicians.

Jobaline-Madrona Venture Group


A mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.



A mobile augmented reality platform for remote collaboration.

Julep-Madrona Venture Group


A beauty ecommerce business and one of the fastest growing beauty brands that leverages its large social communities to generate crowd-sourced product innovation, and also offers a popular monthly subscription program, “Julep Maven”.


Lattice Data

Lattice turns dark data such as text and images into actionable, analyzable structured data with human-caliber quality at machine scale.

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LUMO BodyTech

Lumo Bodytech develops smart sensors and software to optimize the human potential. Lumo is a leader in understanding and interpreting biomechanics with proven success in providing real-time motion tracking, actionable feedback and personalized coaching. Lumo was founded by Stanford entrepreneurs Monisha Perkash, Dr. Charles Wang and Andrew Chang.



M87 is a software solution that enables wireless carriers and app developers to create a network of directly connected mobile or IoT devices, which dramatically improves cellular coverage and enables the ability to discover and communicate directly with nearby devices.



Matcherino is an eSports engagement platform. Matcherino gives eSports fans the ability to discover and fund matches they want to see and promotes streamers to new audiences. eSports, or competitive video gaming, has an audience size of 200 million viewers and is expected to grow to 335 million by 2017. The average fan spends more than 20 hours a week watching streamers play and interact with their fan base.

2015-08 maxpoint_logo


MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales. The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform predict the most likely local buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers.

Mixpo - Madrona Venture Group


Mixpo enables advertisers and publishers to build, deliver, and measure ad campaigns across display and social. Mixpo boosts the performance of social ad campaigns by connecting the channels, campaign components, and campaigns between themselves. Through these critical campaign connections Mixpo enables better measurement, bid optimization, retargeting, and lookalike targeting.

In 2014 and 2013, Mixpo was selected by Forbes as one of America’s Most Promising Companies.

Mobile Walla-Madrona Venture Group


A big data analytics company that provides audience measurement data for mobile applications to publishers, ad networks, and agencies.

Mobilisafe-Madrona Venture Group


Provides a simple yet powerful solution for companies to understand and manage the risk of personal mobile devices coming to their corporate networks. Acquired by Rapid7.



Opal is a collaboration platform for brand marketing teams.  Opal facilitates the production and orchestration of the brand marketing process, enabling the visualization, alignment and deployment of campaigns across all marketing channels.

Peach logo for website


Local restaurants deliver lunch to your office via SMS text. Meals are always under $12 with delivery, tax, and tip included. 

Performant-Madrona Venture Group


Provides software that allows Fortune 500 companies to analyze and eliminate web-site performance bottlenecks.  Acquired by Mercury Interactive

PhotoWorks-Madrona Venture Group


A direct-to-consumer Internet and mail order provider of film and image processing.  Acquired by Shutterfly.

Pixvana logo


Pixvana is a Seattle-based software startup building a Virtual Reality and Augmented Reality video processing and delivery platform for media and entertainment applications.

Placed-Madrona Venture Group


Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world’s largest opt-in mobile location panel. Placed provides the most comprehensive understanding of consumers’ offline behaviors.



PlayFab offers the most complete backend and operations platform built exclusively for live games. Developers can integrate with their mobile, PC, or console game for free, and go live for a fraction of the cost of a single backend engineer.



Poppy is building an SMS/messaging-driven booking service for local babysitters with robust, “technology + human” driven caregiver screening and neighborhood-specific babysitter rosters for young families. Families become members of the Poppy community by sharing their specific caregiver preferences and priorities, and are connected with local, referenced caregivers who best fit their criteria. Venture Group

A nationwide pricing engine for home projects.  Through its detailed home services and pricing information, anyone can immediately turn their home to-do list into a detailed estimate for labor costs in their area.  Homeowners can also find trusted professionals and schedule appointments directly online.

Qumulo-Madrona Venture Group


Qumulo fundamentally changes how enterprises store and manage enormous numbers of digital assets. By creating the world’s first data-aware scale-out NAS software, Qumulo enables customers to answer critical questions about their data footprint in real-time and at incredible scale.

Redfin-Madrona Venture Group


The industry’s first online brokerage for residential real estate combines technology and a consumer-centered business model, creating a better service than a traditional brokerage at a completely different price.     

Renew - Madrona Venture Group


A platform aiming to give the baby boomer generation adequate information on their benefits after retirement.

2015-04 Reply Yes portfolio_logos_178x98 (2)


ReplyYes is a conversational commerce company. They send subscribers a text every day with a product they will love. If a customer wants it – they just ReplyYes. ReplyYes’ first retail channel is The Edit which serves vinyl record enthusiasts and collectors.

Rover-Madrona Venture Group


An online marketplace that connects dog owners with local dog sitters and real homes in hundreds of cities across the United States.



SALTSolver’s mission is to alleviate the burdensome process of state and local tax compliance for the 20 million plus small and medium sized businesses across America.

Seeq-Madrona Venture Group


Applies innovative big data technologies to add context and transform industrial process data from sensors, instrument systems, and other business data sources. Seeq’s tools and platforms ultimately provide faster, smarter insights that improve execution, drive down costs, and increase earnings.

Sharebuilder-Madrona Venture Goup


Provider of low-cost, online investment products and tools that help people build wealth over the long term. ShareBuilder’s flagship product is ShareBuilder, an online brokerage service designed to make investing in the stock market simple, automatic and affordable. Acquired by ING Direct.

Shippable-Madrona Venture Group


Helps developers ship quality code faster by automating the entire software development workflow from the time it is developed to the time it is deployed. 

2016-07 Shyft_portfolio_logos_178x98


Shyft serves the huge market of shift workers worldwide – from retail to food service and beyond. Using their mobile app, workers can easily trade and cover a shift.  It is a real time communication system that has been broadly embraced by users.

Skytap-Madrona Venture Group


Skytap is the leading provider of software development and testing Environments-as-a-Service (EaaS) to the enterprise.  Their cloud-based solution removes inefficiencies and constraints within the software development lifecycle.



Offers an enterprise-ready collaborative work management platform. Its intuitive spreadsheet-inspired interface and powerful project management features make it the choice of millions worldwide for coordinating a broad spectrum of work, from marketing campaigns, to product launches, business operations and more.

Spare 5 Madrona Venture Group


Spare5 solves content providers’ big data problems with the first mobile-targeted micro-insights platform.

TeachStreet-Madrona Venture Group


Helps lifelong learners find great classes and teachers, empowering teachers with robust online tools to manage their teaching businesses, and enabling schools to more effectively generate leads for their classes. Acquired by Amazon.

This Life-Madrona Venture Group


A cloud solution for easily protecting, organizing and enjoying your photos/videos in a whole new way. Acquired by Shutterfly.

Tier 3-Madrona Venture Group

Tier 3

Acquired by CenturyLink Savvis

2016-07 Turi portfolio_logos_178x98


Acquired in July 2016.

Union Bay Networks-Madrona Venture Group

Union Bay Networks

Focused on helping customers build a better cloud by changing the way applications and data can be accessed across public and private cloud infrastructure. Using UBN’s solution allows customers to achieve a more agile and optimized cloud and to reduce cost of deployment for cloud based services. Acquired.

Wild Tangent - Madrona Venture Group


The  largest privately held online game network in the world, powering a complete, exclusive game service for leading US PC manufacturers as well as vertical sites and portals. Collectively, WildTangent reaches more than 20 million monthly gamers in the US and Europe with a catalog of more than 700 casual and enthusiast games.

Wonder Workshop-Madrona Venture Group

Wonder Workshop

A platform that makes programming fun and accessible for children while they play.

World Wide Packets-Madrona Venture Group

World Wide Packets

Designs high-performance Ethernet networking equipment and software that provide total solutions for broadband fiber deployments.

2016-06-21 Wrench portfolio_logos_178x98


Wrench brings the mechanic to your car, making maintenance and repair easy and convenient.



Acquired by AppNexus in March 2015.



Z2 creates original next-generation, free-to-play, social and multiplayer games for mobile devices.  It was acquired by King Digital Entertainment in February 2015.