We are a team of thinkers, doers, optimists, pragmatists, strategists, cheerleaders and collaborators. And we work for you.


Daniel Li

Senior Associate

Daniel joined Madrona in 2015 and works on identifying new investments and supporting the growth of Madrona’s portfolio companies. He is also actively engaged in the firm’s activities in the Seattle community through organizations such as Challenge Seattle, where he serves as a Principal Advisor, the Fred Hutchinson Cancer Research Center, where he serves on the Evergreen Fund, Startup Weekend, and the Greater Foundation.

Daniel has been active in developing Madrona’s thought leadership around machine learning, autonomous vehicles, eSports, and VR/AR and is a frequent contributor to publications such as TechCrunch and the Seattle Times. He also serves as a board observer and works closely with the management teams of several portfolio companies such as Eventbase, Matcherino, and SayKara. Dan led the investment in Gawkbox in 2017 and sits on the board of that company.

Daniel loves meeting entrepreneurs with unique insights about markets and problems that have been discovered through data, personal experience, and user feedback. In particular, he is very excited about the future of machine learning, natural user interfaces, VR/AR, and the intersection of broadcast and social media.


Prior to joining Madrona, Daniel worked in the Seattle office of the Boston Consulting Group. At BCG, Daniel worked on a variety of strategy and operations projects, ranging from developing go-to-market strategies for cloud services to deploying new technology systems to improve the quality and speed of insurance claims processing.


Daniel graduated summa cum laude from the Wharton School of the University of Pennsylvania with majors in Finance, Psychology, and International Studies. Outside of the office, Daniel loves trying new restaurants, playing board games with friends, and trying to stay fit with P90X. He is also an amateur app developer who recently released a word puzzle game on iOS.

“Looking at this spoon of diamonds, there’s one very clear question to ask: “Are you making the most of your weeks?”” – Tim Urban