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Yieldex

Yieldex, Inc. the leader in advertising inventory management, forecasting, and yield optimization solutions, provides the digital media industry with visual tools for efficiently managing addressable advertising. Its patent-pending cloud-enabled DynamicIQ™ platform powers hyper-target inventory forecasts, campaign scenario planning, and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue.
Madrona Team: Scott Jacobson and Matt McIlwain

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