We are a team of thinkers, doers, optimists, pragmatists, strategists, cheerleaders and collaborators. And we work for you.


Erika Shaffer

Director of Strategic Communications

Erika is Madrona’s Director of Strategic Communications. In this role she works with Madrona portfolio companies to amplify their most important initiatives and elevate their stories in the national, business and regional media.

Past lives

Erika has worked for over 20 years in the technology industry. Prior to coming to Madrona, she worked for eight years at the SutherlandGold Group, a tech and consumer communications firm based in San Francisco. As SVP at SutherlandGold, she worked with a broad range of companies and entrepreneurs to create and tell stories that resonate with media, influencers and consumers. Prior to SutherlandGold, Shaffer was Director of Communications at RealNetworks, where she helped guide communications around corporate shifts in strategy, consumer product launches and major industry initiatives. Erika started her career at Microsoft in the Investor Relations group, working with financial analysts.

Education and extracurricular

Erika holds a BA in History from Bowdoin College in Brunswick, ME and a Masters in Library & Information Science from the University of Washington. She is an avid backpacker and bicyclist.


My teen daughters. They are bold, honest, curious and hard workers. They inspire me to believe we are headed to a great future.

“Be honest in life and work.”