Title

CMO at Zendesk

Founders Should Call Me When

You’ve developed an amazing product but are grappling with how best to build a strong brand, position your solution to customers, price & package your offerings, or recruit a high-impact marketing organization.

Background

I’ve led marketing organizations for SaaS products ranging from $10M to $20B+ of ARR over the past 20 years, enabling me to develop insights and expertise across the full marketing funnel, including brand marketing, demand generation, performance marketing, partner marketing, analyst and public relations, sales enablement, and pricing & packaging. With marketing leadership roles at Google, Qualtrics, Microsoft, and now Zendesk, I’ve had the opportunity to help teams find product-market fit, incubate, and ultimately scale their offerings across consumer, SMB, and enterprise market segments.

Superpower

Brand positioning, product messaging, pricing & packaging, and scaling teams.

Lessons Learned

You can go faster alone but further together. Taking the time to create clarity for your leadership team and communicate your top priorities to the broader organization on a regular basis is critical to achieving long-term success in your business. As your organization and business grow, the need for clarity and alignment increases exponentially.