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“Northwest culture is about individual accountability combined with an ethos for giving back. Northwest entrepreneurs genuinely want to build their own durable companies and take pride in helping others do the same. That is special.”

Len Jordan

Managing Director

Len joined Madrona in January 2010. He is interested in software/hardware/analytics systems that transform work and economics for big industries, and consumer products that change the way we see, hear, feel and sense life. He most enjoys working with entrepreneurs on building their teams to last and scale. “I have 16 years of experience working at companies and have made some great decisions and meaningful mistakes. It’s worth learning from both.”

Past Lives

Len has served on the boards of 17 early-stage companies and has been a director or executive at three companies that have completed initial public offerings. Prior to joining Madrona, Len was a partner at Frazier Technology Ventures and was involved in investments including Control4 and Docusign. Prior to his career in venture, Len spent 16 years in the software industry, including as senior vice president at RealNetworks from 1996-2001 (RNWK-Nasdaq). Len’s team released four major versions of the RealSystem software platform and generated the majority of the company’s 100%+ annual revenue growth during the period. Before joining Realnetworks Len was President of Creative Multimedia, Inc., (acquired by IHS- NYSE INFO) and started his software career in product management for Central Point Software before it was acquired by Symantec (SYMC- Nasdaq).


Len is past President of the Seattle Country Day School Board of Trustees, founding board member of Seattle United Soccer Club and has coached and played soccer his entire life. He enjoys spending time trying to keep up with his four children, runs occasionally and is remembering how to play tennis.


Len graduated  magna cum laude  from the Eccles School of Business at the University of Utah with BS degrees in finance and economics.