Over the past several decades, the proliferation of software applications has significantly improved the way we work, the way we create, and the way we live. The rise of Software as a Service (SaaS) around 25 years ago was the last major transformation in how enterprises leverage software to automate and collaborate on work. However, SaaS software and data are siloed and treated as a system of record rather than an intelligent system of action. As businesses, specifically go-to-market functions like marketing, seek to look to the next generation of productivity gains, they are asking for more.
The emergence of generative AI gives us the ability to rethink how businesses interact with the software workflows and data they use every day. What if we can build on top of these incumbent systems to automate and shape how we want to work?
That is why, today, we are thrilled to announce that we are leading Gradial’s Seed round alongside General Advance, Outsiders Fund, and Space Capital. Gradial streamlines workflows on top of multiple software systems using AI automation, freeing every worker at every organization to work the way they choose. Their initial focus is on marketing operations and the cross-application workflows that are often bottlenecks to productivity for creative teams and great digital experiences for their customers.
The Gradial platform is already being used today by a number of Fortune 500 marketing teams to accelerate their workflows. For example:
- Marketing Ops teams today can use Gradial’s copilot to streamline all parts of their content management flow across channels. Platforms like Gradial handle content updates and page creation / redesigns natively in Content Management Systems and provide automatic Quality Assurance and localization.
- Marketing teams can also experiment more quickly with faster content management workflows. Gradial delivers customer insights and analytics on digital engagement across audiences and supports robust testing and engagement, driving revenue lift.
Madrona has a long history of investing in Software as a Service, including companies like Smartsheet, Apptio, and UiPath. Over the past decade, we have invested in intelligent applications using data and AI to make organizations more productive. We could not be more excited to partner with Doug Tallmadge, Anish Chadalavada, and Deip Kumar, who have impressed us with a rare combination of customer centricity, hustle, and technical depth.
For enterprises looking to supercharge their marketing functions with AI, contact the Gradial team here.
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