Consumer & Marketplace
Why we invest
Since our first investment in Amazon to companies like Rover and Redfin, Madrona has led the way in creating marketplaces that reduce friction between buyers and sellers, often with consumers as the ultimate end user. Madrona partners with visionary founders leveraging technologies — from AI to infrastructure to developer tools — to create entirely new consumer experiences and significantly enhance marketplace interactions.
Rec Room’s
Nick Fajt
on democratizing game development
Rover’s
Aaron Easterly
on the love of pets and finding the right partners
Crowd Cow’s
Elizabeth Liu
on the power of e-commerce to transform an industry Consumer & Marketplace
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Amazon is a Fortune 500 company based in Seattle that seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.Initial Investment1995Amazon is a Fortune 500 company based in Seattle that seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
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Classmates.com was a provider of online social networking.Initial Investment1999Classmates.com was a provider of online social networking.FounderRandy ConradsInvestment JourneyAcquired by United Online, Inc.Initial Investment1999
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Crowd Cow enables independent farmers and producers in the U.S. beef industry to sell to consumers directly online through the Crowd Cow platform.Initial Investment2017Crowd Cow enables independent farmers and producers in the U.S. beef industry to sell to consumers directly online through the Crowd Cow platform.
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Decide was an online shopping research service that predicted whether prices were going up or down on consumer electronics, housewares and other products.Initial Investment2010Decide was an online shopping research service that predicted whether prices were going up or down on consumer electronics, housewares and other products.FoundersBrian Ma
Ian Ma
Han Hsu
Ken Hsu
Oren EtzioniInvestment JourneyAcquired by Ebay 2013Initial Investment2010 -
Doorstead, the premier full-service property management brokerage, has redefined the industry with its upfront rental guarantee product. Doorstead eliminates the headaches, friction and uncertainty involved with owning and managing long-term rental property. Its application of data and technology enables the company to provide steady cash flow to landlords, and superior service to both landlords and tenants alike.Initial Investment2021Doorstead, the premier full-service property management brokerage, has redefined the industry with its upfront rental guarantee product. Doorstead eliminates the headaches, friction and uncertainty involved with owning and managing long-term rental property. Its application of data and technology enables the company to provide steady cash flow to landlords, and superior service to both landlords and tenants alike.
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Farecast was the pioneer in using big data to predict price increases and decreases for airfare and other travel expenses.Initial Investment2004Farecast was the pioneer in using big data to predict price increases and decreases for airfare and other travel expenses.FoundersOren Etzioni
Jay BartotInvestment JourneyAcquired by Microsoft 2008Initial Investment2004 -
HelloTech is changing the way consumers purchase and get support for new technology. Utilizing a background- checked, vetted on-demand workforce, HelloTech provides in home support and consultation for consumers looking to manage and upgrade the technology within their home.Initial Investment2015HelloTech is changing the way consumers purchase and get support for new technology. Utilizing a background- checked, vetted on-demand workforce, HelloTech provides in home support and consultation for consumers looking to manage and upgrade the technology within their home.
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Indochino is the world’s premier online custom clothier, specializing in custom suits for men.Initial Investment2011Indochino is the world’s premier online custom clothier, specializing in custom suits for men.
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Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.Initial Investment2012Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.FoundersMiki Mullor
Bill DavidheiserInvestment JourneyAcquired by OneTrust 2020Initial Investment2012 -
Peach works with local restaurants to deliver lunch to your office via SMS text. Meals are always under $12 with delivery, tax, and tip included.Initial Investment2014Peach works with local restaurants to deliver lunch to your office via SMS text. Meals are always under $12 with delivery, tax, and tip included.
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Pro.com was a national technology-driven, licensed General Contractor that offered mobile-friendly quotes, easy to understand digital invoices, and reliable project management – across small home improvement projects up to major renovations and new home construction.Initial Investment2013Pro.com was a national technology-driven, licensed General Contractor that offered mobile-friendly quotes, easy to understand digital invoices, and reliable project management – across small home improvement projects up to major renovations and new home construction.FounderMatt WilliamsInvestment JourneyAcquired by Opendoor 2021Initial Investment2013
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Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country’s #1 real-estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can take an instant cash offer from Redfin or have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we’ve saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 6,000 people.Initial Investment2005Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country’s #1 real-estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can take an instant cash offer from Redfin or have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we’ve saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 6,000 people.
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Rover is an online marketplace that connects pet owners with local pet sitters and real homes in hundreds of cities across the United States.Initial Investment2011
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Headquartered in Portland, Oregon, TrovaTrip is the first travel planning and booking platform that connects creators and communities directly with tour operators to offer unforgettable group travel experiences around the globe. TrovaTrip makes it possible for topic experts, creatives, and entrepreneurs to host trips around the globe with their communities. With itineraries in 49 different countries and over 15,000 Travelers booked, TrovaTrip is changing the way people see and connect with the world by enabling them to follow their passion while traveling. Enhancing lives through meaningful connections, learning and exploration, TrovaTrip’s mission is to make travel safer and more accessible to all.Initial Investment2022Headquartered in Portland, Oregon, TrovaTrip is the first travel planning and booking platform that connects creators and communities directly with tour operators to offer unforgettable group travel experiences around the globe. TrovaTrip makes it possible for topic experts, creatives, and entrepreneurs to host trips around the globe with their communities. With itineraries in 49 different countries and over 15,000 Travelers booked, TrovaTrip is changing the way people see and connect with the world by enabling them to follow their passion while traveling. Enhancing lives through meaningful connections, learning and exploration, TrovaTrip’s mission is to make travel safer and more accessible to all.
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Z2 creates original next-generation, free-to-play, social and multiplayer games for mobile devices.Initial Investment2008Z2 creates original next-generation, free-to-play, social and multiplayer games for mobile devices.FounderDamon DanieliInvestment JourneyAcquired by King Digital Entertainment 2015Initial Investment2008