Consumer & Marketplace
Why we invest
Since our first investment in Amazon to companies like Rover and Redfin, Madrona has led the way in creating marketplaces that reduce friction between buyers and sellers, often with consumers as the ultimate end user. Madrona partners with visionary founders leveraging technologies — from AI to infrastructure to developer tools — to create entirely new consumer experiences and significantly enhance marketplace interactions.
Rec Room’s
Nick Fajt
on democratizing game development
Rover’s
Aaron Easterly
on the love of pets and finding the right partners
Crowd Cow’s
Elizabeth Liu
on the power of e-commerce to transform an industry Consumer & Marketplace
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College Pulse is an online survey research and data analytics company dedicated to understanding today’s college students.Initial Investment2018College Pulse is an online survey research and data analytics company dedicated to understanding today’s college students.
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Game Jolt is a creator-focused community revolutionizing social media for Gen Z gamers with immersive gamified experiences, customizable engagement and interactive content. Creative options for collaboration, community building and virtual events are paired with image, video and livestream sharing for the millions that call Game Jolt their online home. Available on web, desktop and mobile.Initial Investment2021Game Jolt is a creator-focused community revolutionizing social media for Gen Z gamers with immersive gamified experiences, customizable engagement and interactive content. Creative options for collaboration, community building and virtual events are paired with image, video and livestream sharing for the millions that call Game Jolt their online home. Available on web, desktop and mobile.
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Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?”Initial Investment2019Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?”
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Jetson is the mentor-in-your-pocket for student entrepreneurs.Initial Investment2022Jetson is the mentor-in-your-pocket for student entrepreneurs.
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A medical software company developing a system for physical and cognitive rehabilitation. As a pioneer in tele-rehabilitation, Jintronix is leveraging new low-cost motion tracking technology to create customized rehabilitation regimens for clients to access at home and powerful remote monitoring and management tools for clinicians.Initial Investment2012A medical software company developing a system for physical and cognitive rehabilitation. As a pioneer in tele-rehabilitation, Jintronix is leveraging new low-cost motion tracking technology to create customized rehabilitation regimens for clients to access at home and powerful remote monitoring and management tools for clinicians.
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Matcherino is an eSports engagement platform. Matcherino gives eSports fans the ability to discover and fund matches they want to see and promotes streamers to new audiences.Initial Investment2015Matcherino is an eSports engagement platform. Matcherino gives eSports fans the ability to discover and fund matches they want to see and promotes streamers to new audiences.
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Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.Initial Investment2018Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.FoundersMia Lewin
Mike DierkenInvestment JourneyAcquired by Wayfair 2021Initial Investment2018 -
Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.Initial Investment2017Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.FoundersRussell Wilson
Jason LeeKeenanInvestment JourneyAcquired by Nike 2019Initial Investment2017 -
The Riveter is a female-forward workspace and community designed for business and impact.Initial Investment2018The Riveter is a female-forward workspace and community designed for business and impact.
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Wonder Workshop is a platform that makes programming fun and accessible for children while they play.Initial Investment2013Wonder Workshop is a platform that makes programming fun and accessible for children while they play.FoundersImran Khan
Mikal Greaves
Saurabh Gupta
Vikas GuptaInitial Investment2013 -
Wrench brings the mechanic to your car, making maintenance and repair easy and convenient.Initial Investment2016Wrench brings the mechanic to your car, making maintenance and repair easy and convenient.FoundersEd Petersen
Douglas Stevens
William Beaver
Casey WillisInitial Investment2016