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University of Washington AI Project Takes Madrona Prize At Industrial Affiliates Day

- Erika Shaffer

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November 15, 2019

Madrona funded iSpot.tv in 2013 based on the idea that TV advertising was ripe for disruption. Social network signals measured impact of the ads, and digital technologies enabled iSpot.tv to report on which shows ran which ads. Within a year, the company narrowed its focus… READ MORE