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Introducing a New Software Stack – The Essential Revenue Stack

- Tim Porter and Elisa La Cava

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November 15, 2019

Madrona funded iSpot.tv in 2013 based on the idea that TV advertising was ripe for disruption. Social network signals measured impact of the ads, and digital technologies enabled iSpot.tv to report on which shows ran which ads. Within a year, the company narrowed its focus… READ MORE