Working Geek: Madrona’s Growth Guru Ryan Metzger Uses Data to Stay Organized at Work and at Home

Working Geek is a regular feature on GeekWire that profiles technology and business leaders, offering tips, tricks and insights into how busy professionals get work done.

Madrona Venture Group’s Ryan Metzger is a diehard Seattle sports fan. (Madrona Photo)

As Madrona Venture Group’s in-house growth advisor, Ryan Metzger supports more than 60 companies at any given time.

He’s also a father of two, a runner, hiker, and avid sports fan. So how does he keep it all in balance? By relying on data.

A combination of health-tracking apps and productivity tools help Metzger stay focused on his goals in and out of the office.

At Madrona, he helps startups scale by offering marketing advice and customer data.

“How I help companies depends on their stage and their target customer. It could mean helping a company understand the value of different customer cohorts, getting a new marketing program up and running, or connecting a marketing lead with people and partners relevant to their business,” he said.

Before he joined Madrona, Metzger worked in customer acquisition and product roles at Zulily, Microsoft, Google, and Blue Nile.

“Some of the advice I give comes from my past, but I also stay current by learning from others who are executing well in a particular area,” he said.

We caught up with Metzger for this installment of Working Geek, a regular GeekWire feature. Continue reading for his answers to our questionnaire.

Current Location: “Downtown Seattle, Wells Fargo building, 34th floor. Views are nice, but it also has Seattle’s best sandwich shop in our lobby. My wife, Erin, oversees product there so please pass along any feedback on what you’d like to see in their summer seasonal.”

Computer types: “Windows 10 PC. Sometimes I have Mac envy since most people here and at startups use them, but I’m sticking with Windows. I sometimes get deep into Excel and the Mac version has let me down before. I also grew up not far from Redmond so have a little extra hometown pride that should keep me using Windows for the foreseeable future.”

Mobile devices: “iPhone 6S and Kindle.”

Favorite apps, cloud services and software tools: “Microsoft Office, Smartsheet, Airtable, Waze, Twitter, Slack, Spotify and Feedly. That last one doesn’t get much mention in these columns, but I still use RSS to keep up-to-date on the latest developments.”

Describe your workspace. Why does it work for you? “When I’m at Madrona I work from an office, but more often I’m out meeting with companies either at their office or at a coffee shop nearby. My current favorite is Slate on 2nd Ave near the Smith Tower. If you see me there and want to chat about the latest NBA/NHL arena development or growth strategies of your startup, please say hello!”

Your best advice for managing everyday work and life? “In both work and life, I try to use data to make sure I’m staying on track as it relates to my goals.

At home, it’s important to me to stay healthy so food and exercise logs have been good ways to make sure I’m eating right and staying active. A few years ago, I ran some experiments in those areas and wrote about what I learned here.

At work, I support over 60 companies, so I sometimes look at data on who I’m meeting with and who I’m emailing to make sure I’m balancing my time across the people and activities where I can have the biggest impact. I also seek out projects that can apply to multiple companies so that I’m getting leverage out of my role.”

Your preferred social network? How do you use it for business/work? “Social networks are critical to marketing these days so I keep tabs on all of them, but if forced to choose I’d say Facebook. It’s a place where nearly every consumer brand is active so I take a lot of screenshots when I see a marketer doing something unique. Lately, I’ve been in the crosshairs of Stitch Fix Men and they’ve been throwing everything but the kitchen sink at me. I’ve been served video ads, canvas ads, images of people wearing clothes, and images of clothes laid out flat. I’ve not yet signed up, but have been impressed with how they’ve been executing!”

Current number of unanswered emails in your inbox? “9. I’m writing this in the morning and going through emails is one of the first things I try to do. The number was quite a bit larger a few hours ago.”

How do you run meetings? “I don’t run as many meetings as I once did now that I’m in an advisory role instead of managing a team. Most of the meetings I’m involved in today are ones where I am trying to be as helpful as possible to marketing or growth leads at startups. I come prepared to these meetings with a few ideas, but the form they take depends on who I am meeting with and what they are focused on.”

Everyday work uniform? “Button down shirt, khakis or jeans. Unless it’s the day of an important Seattle sports event. Then I’ll tap into my extensive jersey collection and support the home team.”

How do you make time for family? “Weeknights between 6 and 8 p.m. is my main time to spend with my wife and two kids and I try to be off phone and email then. Weekends are also important for family time and you’ll often find us out on a walk together or at a local park.”

Some of Metzger’s sports memorabilia.

Best stress reliever? How do you unplug? “Being in the stands at Century Link or Safeco Field cheering on the home teams. I’m a native Seattlite so have lived through the ups and (more often) downs of the Seahawks, Mariners, Sounders and Sonics over the years. A few times a year I really unplug and tailgate for Seahawks games where I’m the guy who goes out of his way to make food related to the opposing team’s city. Next year’s schedule doesn’t have too many great opportunities, but there may be some Philly Cheesesteaks being served along Utah Ave that you won’t want to miss.”

What are you listening to? “Ben Harper, Pearl Jam, Guster, Pat McGee Band. I once read that people stop discovering new music in their 30s and those are all from my college days so it seems to be true with me!”

Daily reads? Favorite sites and newsletters? “Mattermark Daily and their growth-focused newsletter Raise the Bar, Growth Hackers (though I don’t like that terminology), GeekWire, Recode, Stratechery by Ben Thompson, Venture Pulse.”

Book on your nightstand (or e-reader)?Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen. I was a big fan of The Innovator’s Dilemma by the same author and was excited to hear what he had to say about generating new ideas. I’m halfway through and have already jotted down a few applications of his ideas that I’m excited to share with a few startups.”

Night owl or early riser? What are your sleep patterns? “Some of each. Pre-kids I was more of a night owl, but they are doing their best to turn me into an early riser.”

Where do you get your best ideas? “My best ideas come when I am outside going for a run or on a hike. Being outside removes distractions and helps me focus. It’s common that I’ll come back with a few new marketing ideas to share or even a new business that I may want to start or seek out.”

Whose work style would you want to learn more about or emulate? “This might be a surprise coming from a lifelong Seahawks fan, but former 49ers coach Bill Walsh. His teams were dominating when I first started following the NFL, but I didn’t truly appreciate how they got there until I read his book The Score Takes Care of Itself: My Philosophy of Leadership. Though I’ll never be a football coach, I still took away many lessons on preparation, teaching, and leadership that apply as much to the business world as they do to the football field.”

Welcome to Alice Ryder and Maria Karaivanova – New Madrona Team Members

Today we are announcing two new team members at Madrona. Alice Ryder is our new head of Investor Relations and Business Development and Maria Karaivanova is joining as a Principal. Each of them brings a wealth of experience to the firm that will translate directly to helping portfolio companies succeed, and contribute to the Seattle Innovation Ecosystem.

We first met Maria more than five years ago, and we were continually impressed with her deep network and knowledge of technology companies and trends. She started her career at Boeing and then moved onto Intel and Intel Capital where she got a taste of venture investing. After five years of helping to build and scale highly successful cloud security company, Cloudflare, in San Francisco, she is returning to Seattle to bring her many talents to Madrona. She is particularly interested in investing in enterprise cloud, security and infrastructure. We are excited to have her on board!

Alice worked side by side with Hope Cochran, our new Venture Partner, on growing very successful businesses in wireless, Clearwire, and in gaming, King Digital. She ran Investor Relations at those companies and previously held similar roles at Expedia and Nextel. Throughout her career, Alice has had a broad role in building strategic business relationships, and we are thrilled to have her talents in both IR and Biz Dev to deploy for our companies. She will continue to build Madrona’s program to connect CEOs, CIOs and CTOs of larger companies with portfolio companies to foster partnerships, customer relationships and strategic advisory.

Please join us in welcoming Maria and Alice! Below is a press release we issued today.

Madrona Venture Group Announces Two New Investment Professionals

Maria Karaivanova Joins as Principal and Alice Ryder as Director of Investor Relations and Business Development

SEATTLE, WA – March 20, 2017 – Madrona Venture Group, an early-stage venture capital firm, announced today two new additions to the team. Maria Karaivanova is joining Madrona as a Principal focused on sourcing and evaluating new investment opportunities, working with portfolio companies to explore and evaluate business strategies and developing investment themes for the firm. Alice Ryder is joining as Director of Investor Relations and Business Development and will work with Madrona’s investors, as well as continue to develop Madrona’s program for connecting C-level executives with portfolio companies for partnerships, customer relationships and advisory roles. Each brings a deep background of business, technology and finance experience to the firm, and has helped rapidly scale very successful businesses like Cloudflare, King Digital and Clearwire.

“Both Maria and Alice embody what we look for at Madrona, experts in their field who have a passion for working effectively with entrepreneurs and innovative ideas,” said Tim Porter, managing director, Madrona. “While they have been on board just a short time, each of them has already made meaningful contributions, and we are looking forward to working together in the coming years.”

Maria has nearly a decade of deep technology experience, garnered through roles at some of the world’s leading technology companies, including Cloudflare, Intel and Boeing. Maria comes to Madrona after five years as head of business development and an executive team member at Cloudflare, a San Francisco-based web performance and security company, where she helped build the company from 25 employees to unicorn status.

While at Cloudflare, Maria built a global ecosystem of over five thousand partners and launched strategic partnerships with Google, Rackspace and other leading cloud platforms, delivering significant revenue and distribution. Prior to Cloudflare, Maria was an investor at Intel Capital with a focus on enterprise technologies and cloud security. She was also part of the Intel-McAfee strategic engagement team helping to integrate security into firmware. Before that, Maria held various positions at Boeing specializing in intellectual property management and international business development for the Chinook, Apache and F-15 programs, and unmanned aircraft. She started her career as an analyst at Citibank.

“Seattle has emerged as the cloud capital of the world and Madrona Venture Group is at the core of its innovation fabric,” commented Maria. “I couldn’t be more excited to work alongside the Madrona team to bring innovative ideas to life across the Pacific Northwest and to support the remarkable entrepreneurs across our portfolio.”

Maria has an MBA from Harvard Business School and a BSBA in Finance with high honors from Saint Louis University. She is a frequent speaker at technology conferences and an occasional angel investor. Maria lives in Seattle with her husband and son.

As Director of Investor Relations, Alice Ryder will work with Madrona’s limited partners who have invested nearly $1.3 billion into funds that are more than 85% invested in the Pacific Northwest. Additionally, she will help foster business development by continuing to build out the C-suite program that connects CIOs, CTOs and CEOs with Madrona portfolio companies. Through this program over the past two years, portfolio companies have engaged new customers and made valuable partnerships with national brand name companies. Alice comes to this role with a strong background in finance and partnerships, built over 10 years in companies representing a diverse set of businesses in the technology industry.

Alice was most recently VP of Investor Relations at King Digital Entertainment, the maker of Candy Crush and other successful mobile games, where she helped ready the company for its IPO and worked closely with King’s global investor base through its public life, which culminated in a $5.9 billion sale to Activision Blizzard. Prior to King she was VP of Investor Relations for Clearwire. She has also held similar roles at Expedia and Nextel Partners. Alice began her work in technology investing as a banker at Donaldson, Lufkin & Jenrette.

“I’m excited to dive into the world of venture investing which is so important to the continuing growth of the technology industry,” said Alice. “The Pacific NW is full of engineering, entrepreneurial and business talent from wireless to software to infrastructure, and Madrona is at the center of it all. I’m looking forward to working with the team to help create new opportunities for growth in the area.”

Alice holds an MBA from Columbia Business School and a BS in Economics from the Wharton School of the University of Pennsylvania.

About Madrona Venture Group
Madrona ( has been investing in early-stage technology companies in the Pacific Northwest since 1995 and has been privileged to play a role in some of the region’s most successful technology ventures. The firm invests predominately in seed and Series A rounds across the information technology spectrum, including consumer Internet, commercial software and services, digital media and advertising, networking and cloud computing, and mobile. Madrona manages approximately $1 billion and was an early investor in companies such as, Apptio,, and Redfin.

Media Contact: Erika Shaffer, [email protected], 206-972-5514

Madrona’s 2017 Investment Themes

Every year in March, Madrona wraps up what happened in 2016 and we sit down with our investors to talk about our business – the business of finding and growing the next big Seattle companies. First and foremost, our strategy is to back the best entrepreneurs in the Pacific NW attacking the biggest markets. But we also overlay this with key themes and trends in the broader technology market. As part of our annual meeting we present our key investment themes for the year. Below is a snapshot of what we are focusing on:

Business and Enterprise Evolution to Cloud Native

Tim Porter-Madrona-Venture Capital Seattle
Tim Porter

The IT industry is in the early innings of its next massive shift. The transition to “cloud native” is as big or bigger as the move from PC to mainframes, the adoption of hypervisors, or the creation of public clouds. Cloud native at its core refers to applications or services built in the cloud that are container-packaged, dynamically scheduled, and microservices-oriented. Cloud Native enables all companies to take advantage of the application architectures that were once the province of Google or Facebook. Companies like Heptio and Shippable are at the forefront of disrupting how IT infrastructure has traditionally been managed with vastly increased agility, computing efficiency, real-time data, and speed. We firmly believe software that helps applications complete the journey from development on a cloud platform to deployment on different clouds, and running them at scale, will become the backbone of technology infrastructure going forward. As such, we are interested in meeting more companies that are making it easier to network, secure, monitor, attach storage, and build applications with container-based, microservice architectures.

Intelligent Applications

Customers today demand their software deliver insights that are real-time, nimble, predictive, and prescriptive. To accomplish this, applications must continuously ingest data, increasingly using event-driven architectures, coupled with algorithm-powered data models and machine learning to deliver better service and novel, predictive recommendations. The new generation of intelligent applications will be “trained and predictive” in contrast to the old generation of software programs that were created to be “programmed and predictable.” We believe that intelligent applications which rely on proprietary datasets, event-driven cloud-based architectures, and intuitive multisense interfaces will unlock new business insights in real-time and disrupt current categories of software. Investments in intelligent app companies that leverage these trends will likely be our largest area of investment in coming years.

Voice and XR Interfaces for Businesses and Consumers

We believe the shift we are seeing for human computer interactions will be as fundamental as the mouse click was for replacing the command line or touch/text was for the rise of mobile computing. This shift will be as pertinent for the enterprise as it is for consumers, and in fact will serve to further blur the lines between productivity and social communication.

With voice, we are most excited by companies that can leverage existing platforms such as Alexa to create a tools layer, or build intelligent vertical end-service applications.

In the realm of XR (from VR to AR), we believe this is a long game. VR will not be an overnight phenomenon, but will play out over the next 5 years as mobile phones become VR capable and, particularly, as truly immersive VR headsets become less expensive and cumbersome. We are committed to this future and are particularly focused on VR/AR technologies that bring the major innovation of “presence” into a shared or social space, as well as “picks-and-shovels” technology that are needed by the XR community now to start the building process now even in advance of a largescale install base of headsets.

Vertical Market Applications that use proprietary data sets and ML/AI

As algorithms continue to become more accessible by way of access to open-source libraries and platforms such as the one our portfolio company, Algorithmia, provides, we believe that proprietary data will be the bottleneck for intelligent apps. Companies and products with ML at their core must figure out how to acquire, augment, and clean proprietary, workable data sets to train the machine learning models. We are excited about the companies with these data sets, as well as companies, such as Mighty AI, that help build these data sets or work with companies to help them leverage their proprietary data to deliver business value.

One area where we see this is happening is when ML/AI and proprietary data is applied to intelligent apps in vertical markets. Vertical market focus allows companies to amass rich data sets and domain expertise at a far faster pace than companies building software that tries to be omni-intelligent, providing both product and go-to-market advantage. Most industry verticals are ripe for this innovation, but several stand out including manufacturing, healthcare, insurance/financial services, energy, and food/agriculture.

AI, IoT and Edge Computing

Linda Lian

IoT can be an ambiguous term, but fundamentally we see the explosion of devices connected to the Internet creating an environment where enterprise decision-making and consumer quotidian life will be crucially dependent on real-time data processing, analytics, and shorter response times even in areas where connectivity may be inconsistent. Real time response is crucial to success and is difficult to meet in the centralized, cloud-based model of today. For example, instant communications between autonomous vehicles cannot afford to be dependent on internet access or the latency of connecting to a cloud server and back. Edge computing technologies hope to solve this by bringing the power of cloud computing to the source of where data is generated. We are particularly committed to companies building technologies that are focused on solving how to bring AI, deep learning, machine vision, speech recognition, and other compute-heavy services to resource-constrained and portable devices and improve communication between them.

Another facet of IoT where we continue to have investment interest is new vertical devices for consumer (home, vehicle, wearable, retail), healthcare, and industrial infrastructure (electrical grid, water, public safety), along with enabling supporting infrastructure. Opportunities persist for networking solutions that improve access, range, power, discoverability, cost, and flexibility of edge devices and systems management that provide enhanced security, control, and privacy.

Commerce Experiences that Bridge Digital to Physical

Retail is in a state of flux and technologies are disrupting traditional models in more ways than e-commerce. First, physical retail isn’t going away, but it has a fresh new look. 85% of shoppers say they prefer shopping in stores due to a variety of factors including seeing the product and the social aspect. This has led the new generation of web-native brands such as Indochino, Warby Parker, Glossier and Bonobos to open stores – but they are very different, carrying little physical inventory and geared towards intimacy with customers and helping find the right product for the buyer.

Second, the decreasing cost of IoT hardware technologies such as Impinj’s RFID, advancements in distributed computing, and intelligent software such as computer vision will fundamentally alter physical retail experiences. Experiments are already underway at Amazon Go where shoppers can pick what they want and casually stroll out without waiting in a check-out line.

Within e-commerce, vertically integrated, direct-to-consumer models remain viable and compelling. They bypass costly distribution channels and can build strong brands and intimate customer experiences like Dollar Shave Club, Blue Apron, or Stitch Fix. Marketplaces that leverage underutilized resources or assets; or the technology that underlies these marketplaces remain relevant and compelling particularly for the millennial generation that prioritize access over ownership.

Security and Data Privacy

While certain security categories have been massively over-funded, new investment opportunities continue to arise. Security and data privacy are areas of massive concern for businesses, particularly in the current macro environment. Internally, enterprises demand full visibility, remediation tools, and monitoring capabilities to guard against increasingly sophisticated attacks. Particularly vulnerable are companies that house massive amounts of customer data such as financial services, big retailers, healthcare, and the government. Externally, the collection and analysis of massive amounts of real-time consumer behavioral and personal data is the bread and butter of sales, marketing, and product efforts. But new privacy laws in the US and imminent from the EU are creating heightened awareness of both the control and security of this data. We continue to be interested in companies and technologies that take novel approaches to protecting consumer data and helping corporations and organizations protect their assets.

Technologies Supporting Autonomous Vehicles

Transportation technology is experiencing a massive disruption. Autonomous driving will be the biggest innovation in automobiles since the invention of the car, impacting suppliers, car makers, ridesharing, and everything in between. Lines are blurring between manufacturer and technology provider. We believe the value creation in AVs will, not surprisingly, shift to software, and the data that makes it intelligent. More innovation is required in areas such as computer vision and control systems. Important advancements also remain to be made in component technologies such as radar, cameras, and other sensors. Indeed, there are billions of edge cases due to construction, pedestrians, weather, and a murky regulatory environment that must be ironed out both at the technology and policy level before the promise of AV is a reality.

Additionally, the rise of AV could massively disrupt current modes of car ownership. Fleet and operations management software will become increasingly important as AV transportation-as-a-service becomes more and more tangible. Software and systems for other vehicles including drones, trucks, and ships will also be huge markets and create new investment opportunities.

Seattle and the PNW are emerging as thought leaders in the area of AV, and we believe a technology center of excellence as well, creating new investment opportunities. We are deeply interested in all the threads that go into this complex and massive shift in technology, the car industry and in social culture.

Well, there you have it – Madrona’s key investment themes for 2017. Thanks for reading. If you are working on a startup in any of these areas – we would love to talk to you. Please shoot any of us a note – our email addresses are on in our bios on our website.

Investing in People – Developing and Adding to our Team at Madrona

At Madrona we are regularly encouraging our portfolio companies to hire and develop talented people. As organizations grow and change, including our own, it is important to continually be assessing your talent needs and promoting and adding team members. As we embark on a new year of innovation, invention and investment in our region and beyond, Madrona is pleased to announce several promotions and a new addition at the firm today.

All of these appointments speak to the growing opportunity that Madrona sees in our region to build lasting and large technology businesses. We had two successful IPOs last year – Impinj and Apptio – both of which are substantial forces not only here in the Seattle area but in the technology industry at large. In addition, the continued industry leadership of companies like Amazon and Microsoft and incredible talent in our region highlight the huge potential of our innovation ecosystem to create more great companies and products.

Today we are pleased to announce that S. “Soma” Somasegar has been promoted to Managing Director, Julie Sandler to Partner, Daniel Li to Senior Associate and that Hope Cochran is joining us as Venture Partner.

Soma joined us in 2015 as a Venture Partner. Since then he has added greatly to our existing portfolio companies with his deep, developer-centric understanding of both technological and management experience, and has also become a powerful voice internally and externally on key investment areas including DevOps, Machine Learning and Virtual Reality. Soma brings over 25 years of technology operating experience building world-class platforms at Microsoft that fuel cloud, mobile and client/server applications, and he is a passionate and experienced angel investor. Since joining Madrona, he championed investments including Pixvana, Heptio, Shyft and CloudCoreo. He will be a great addition to our Managing Director team.

Julie came to Madrona from Amazon, and has been a valued and invaluable member of the Madrona investment team for more than five years. Today we are excited to promote her to the role of Partner. At Madrona, Julie has led investments including Integris and Poppy, served on boards, helped companies navigate the challenges of finding initial product market fit and then scaling for growth. She has always been a strong and persistent voice supporting entrepreneurs and the community around us. She is a steward for our investors and a mentor to a growing number of people in the Seattle region. She recently completed the year-long Presidential Leadership Scholar program which brings together select national leaders from many disciplines to learn from the great political leaders of our country, and she is deeply committed to ensuring that the innovation ecosystem provides positive impacts for the broadest number of people. We look forward to a new year of company building guided by Julie’s leadership.

Daniel Li joined us in 2015 as an Associate, from the Seattle office of The Boston Consulting Group, and since then has had a tremendous and immediate impact, diving in to leverage communication platforms to help the firm communicate, penning many interesting pieces covering such diverse topics as eSports and autonomous vehicles, and helping our portfolio companies navigate business decisions. Dan is even known to code a few applications himself including a text polling app and a mobile game called Babel. Dan’s energy and attitude is appreciated by our companies and we are happy to recognize his accomplishments with the promotion to Senior Associate.

Finally, we are also announcing that Hope Cochran is joining Madrona as a Venture Partner. Hope most recently was the CFO of London-based, King Digital, which we all know as the creator of Candy Crush and other successful mobile games. At King, she helped lead the company through explosive revenue and employee growth, a successful IPO and a $5.9 billion acquisition by Activision. She has long been a friend and informal sounding board to us at Madrona and recently returned to the Seattle area from London.

Prior to King she was CFO at Clearwire where she worked closely with Craig McCaw, John Stanton and other innovators in our community. Prior to Clearwire, she started a company that grew to 200 employees, $10 million in revenue, and was acquired by enterprise software pioneer, PeopleSoft. Throughout these experiences she has navigated company growth, management and financing situations including raising more than $12 billion, driving two IPOs and a multibillion dollar acquisition. Hope was a popular speaker at our recent CFO conference and we are excited to have her on board to work directly with our portfolio companies. In addition, as a Venture Partner she will be investing time in developing our corporate development and later stage financing programs that connect portfolio companies with strategic partners and potential late-stage investors across a broad set of sectors.

Overall these promotions and additions are a great way to dive into 2017! Madrona is incredibly optimistic about the outlook for the technology industry and having these additions to our core team is crucial to our ability to help our companies grow as well as build the ecosystem in the region.

Julie Sandler Named Partner at Madrona Venture Group

Firm also promotes Daniel Li to Senior Associate

SEATTLE, WA – January 12, 2017 — Madrona Venture Group, an early-stage venture capital firm based in Seattle, today announced the promotion of Julie Sandler to Partner and Daniel Li to Senior Associate.

Sandler has led investments in several companies including Integris, Poppy, and Julep, serving on boards across the Madrona portfolio as a board director and observer. Sandler is a prominent voice in the Pacific Northwest startup ecosystem supporting entrepreneurs, founders and students.

“Julie is invaluable to our team. Her strategic, analytical and passionate approach makes her a champion for entrepreneurs and at the same time a steward for our investors,” commented Tim Porter, managing director, Madrona Venture Group. “She dives in and does everything it takes to help founders succeed, and this hands-on approach exemplifies what we strive for in all our companies. She embodies the Madrona culture, and we are excited to recognize her with this promotion.” Continue reading “Julie Sandler Named Partner at Madrona Venture Group”

Finance and Technology Leader, Hope Cochran, Joins Madrona Venture Group as Venture Partner

Former CFO of King Digital and ClearWire Brings Management, Operating Experience to Venture and Startup World

SEATTLE, WA – January 12, 2017 – Madrona Venture Group, an early-stage venture capital firm, announced today that Hope Cochran has joined the firm as Venture Partner. Cochran brings a deep wealth of knowledge based on her experience as an entrepreneur, board member and CFO of public and private companies. As Venture Partner, Cochran will help identify new investments, provide strategic and operational advice to Madrona portfolio companies, and foster corporate and strategic business development relationships with larger companies and investors.

“I’m excited to jump back into the startup world and work directly with exec teams at some of the most innovative companies in the technology industry,” said Cochran. “Madrona is a leader in the community and I’m looking forward to being part of the team that helps their portfolio companies realize their full potential.” Continue reading “Finance and Technology Leader, Hope Cochran, Joins Madrona Venture Group as Venture Partner”

Madrona Venture Group Names S. Somasegar Managing Director

Experienced Technologist, Executive and Investor Expands Role

SEATTLE, WA – January 12, 2017 – Madrona Venture Group, an early-stage venture capital firm, announced today the appointment of S. “Soma” Somasegar to the role of Managing Director.

Soma joined Madrona in November 2015 as a Venture Partner, following a more than twenty five year career at Microsoft leading the company’s Developer Division and responsible for the Visual Studio and .NET family of products that enable tens of millions of developers to build applications and services for client, server, mobile and cloud platforms. Soma was also responsible for Microsoft’s R&D labs in Boston, China, India and Israel.

As a Venture Partner at Madrona, Soma became a powerful voice at the table on key investment areas including Machine Learning/Artificial Intelligence, Virtual Reality/Augmented Reality, next generation cloud infrastructure and intelligent applications. Soma led investments in Shyft and CloudCoreo, and he is also the Board Chair at Pixvana. Continue reading “Madrona Venture Group Names S. Somasegar Managing Director”